Re-branding Rollercoaster

Re-branding is much harder than it seems. It sounds so simple: file a new name with the city, change a few words on the label, and tell your vendors right? Wrong. There are so many meticulous details that need to be thought of, and a sequential order that needs to be followed so as not to lose our customers in the shuffle. What about all those various social media profiles, what about all those banking systems, what about all the different labels, what about all the logos, what about all the different email accounts? What about Wedding Wire, what about confusing people to the point of no return, and what about everything I haven't even thought of yet? In all honesty, it is overwhelming and time consuming. Both physically and mentally time consuming. 

Let me back track to a couple months ago and try to explain the reason behind our re-brand. So Cindy and Elliott have had The Bees Knees Kitchen operating as a wholesale bakery since 2013. Well because we are crazy and somehow immune to the constraints of time, Cindy (my mom) and I thought it would be a good idea to turn our other passion of repurposing furniture into a formal business as well. Cue Nectar Found. So now we have two very different businesses trying to operate independently, but with one very important common denominator: Cindy. Now Cindy is a remarkable woman with immense talents, so the fact that she can be so involved in such drastically different business ventures is not surprising for anyone who has the pleasure of knowing her. But, even Superwoman can only handle being pulled in so many directions. Okay, back to the story. As The Bees Knees grows and outgrows the basement kitchen, as Nectar Found takes bigger steps forward, as our personal and professional lives evolve, and as TBK and Nectar Found intersect, it is almost as if the stars aligned for Found. Market to emerge at this moment in time. Combining all our talents, our hobbies, and our previous experiences "under one roof" is just the natural next step for each of us individually and as a collective. 

But as the businesses merge, so do the email addresses, the Facebook profiles, and the Instagram accounts. We currently have 3 emails being forwarded to a new address, with automatic replies being sent back left and right to our customers, and we have name change posts all across social media. I sincerely apologize for the whip lash you endured last week. May you find solace in the fact that we are right there with you on this rollercoaster.... we are almost to solid ground.